Casino Marketing Topics - Casino Marketing History
While not obvious, the history of casino marketing and the difficulty of measuring
marketing activities have combined to greatly influence modern practices. Identifying the
specific authors of the activities employed today is less important than identifying their
common origin. Specifically, many of today’s casino marketing practices stem from a
time when supply and demand conditions were very favorable. Many of these marketing
activities are causally associated with the financial success of former periods. However,
the success of these casinos was most likely due to the favorable supply-demand
conditions of the time. That is, there were a great number of gamblers, and a limited
number of casinos.
Copyright 2007, Anthony Lucas & Jim Kilby 3
Let’s connect this phenomenon with the previously mentioned measurement challenges.
When casino marketers cannot accurately measure the effects of their efforts, the
assumption of a causal link between historical marketing activities and the overall
financial success of early operators is a tempting notion. Such dangerous and
presumptive thinking is not recommended or endorsed. It is only offered as an
explanation for the otherwise confusing behavior of many casino marketers.
