Casino Marketing Topics - Technology vs. Analysis
The culture of measurement in the world of casino marketing is dominated by
technological solutions, as opposed to analytical solutions. While technology has given
the gaming industry some great innovations, it can be slow to develop, expensive, often
inflexible, and sometimes unreliable. This is not to say that casino executives should not
embrace technological solutions. In fact, such solutions will play a vital role in the
success of future casino marketing efforts. The point is that analytical approaches to
casino marketing problems are often underutilized. Investment in research and analysis is
much less expensive, more flexible, and provides much quicker results. For example,
estimation sciences are vital to the success of casino marketers, as few transactions are
fully recorded.
